VALUES OF THE BRAND: simplicity – we do care and appreciate sincere communication; transparency – we seek absolute clarity and we run on self-control; responsibility – we are sustainable and strive to ensure the top quality of services provided; the sense of community – we work for you and with you, expect long-term relations and always tend to help.
IDEA OF TRADEMARK The idea behind the brand KREDA is a Latin word credo, which holds the meaning of believe or trust. It is a mutual trust and shared belief in success that led to establishment of the united central credit union. The brand KREDA associates all the success stories of the credit unions and turns out to be one cohesive financial partner group.
I choose the colors from nature like green and blue represent the sky. Blue has also known the color for stability and trust which plays really nicely along with the brand which specializes in finances.
Various marketing collateral and advertising pieces were designed and thought by me. From social network branding to debit card design and business cards.
KREDA - Unified Credit Union
About the project:
KREDA is a financial brand based on unified credit unions.
They provide services such as:
• term deposit;
• savings contribution;
• deposit insurance;
• consumer credit;
• credit line/overdraft;
• a housing loan;
• payment cards;
• online banking;
• etc.
The idea behind the brand KREDA is a Latin word credo, which holds the meaning of believing or trust. It is a mutual trust and shared belief in the success that led to the establishment of the united central credit union. The brand KREDA associates all the success stories of the credit unions and turns out to be one cohesive financial partner group.
My Role:
I created the idea of KREDA name, and besides this, I designed the logo, brand visual guidelines, and all collateral marketing pieces including advertising material; social network branding, debit card design, business cards and such.
